Why Your Mom Might Be Your Only Viewer (And How to Change That)

How To Not Waste Your Time Streaming To Your Mom

Why creators fail at growing their livestream brand. Spoilers, it’s because they’re wasting time streaming to nobody!

What’s Poppin’: News You Missed (Because You Were Too Busy Watching Netflix)

• YouTube X Shopify Take On TikTok: These two lovebirds announced they are expanding their “shopping affiliate program” which will allow YouTube creators to tag products in their videos and generate affiliate sales for merchants. Meaning money baby!

• Instagram Stories Gets Comments: Did you ever want to comment on a story for all to see? Well now those comments will be shared with everyone who sees the story. Not only that, but they have been promoting stories in-feed. So take advantage now!

Core Concepts: How to Stream Less and Still Take Over the Internet

Alright, livestreamers, time for some real talk: if you think you’ve gotta grind for 8 hours a day to “make it,” you’ve been lied to. Let me save you from the sweaty gamer chair of doom. You can stream for just 1–2 hours a day and still blow up your socials like a meme gone wild. Here’s how to chop up that stream into bite-sized chunks of viral goodness. Let’s get to it.

Step 1: Record and Timestamp Highlights (AKA, Find the Good Stuff)

Your stream is basically like a Marvel movie—95% is just filler, but that 5%? Pure gold. While you’re live, keep an eye out for those juicy moments where your chat explodes with “WTF” or you accidentally reveal you're wearing pajama pants (again). Timestamp that sh*t or use your platform’s highlight tools—because no one’s got time to rewatch the whole thing like a psycho. You’re welcome.

Step 2: Clip It Like It’s Hot

Once the stream’s over, it’s time to slice and dice. Use Twitch’s clip tool or OBS like a surgical ninja—snip the best 15-60 second moments that’ll stop people mid-scroll. Think viral-level plays, awkward fails, or that one time you laughed so hard you almost snorted Monster Energy. And remember: short, sharp, and sexy. Nobody has an attention span anymore, not even you.

Step 3: Edit for Each Platform (Because Size Does Matter)

Here’s where things get spicy. Different platforms want different things, so edit those clips to fit:

• TikTok/Instagram Reels/YouTube Shorts: These are the Tinder dates of the internet—swipe-friendly. Vertical, 9:16, and make sure to slap on some captions for the thumb-scrollers.

• Twitter(X): Short, sweet, and just the right amount of sass. Horizontal video works here, but don’t forget the snappy text and a shameless call-to-action.

• Instagram Stories: Think of these as the booty call—quick and to the point. 15 seconds or less, vertical, and always leave ‘em wanting more.

Use apps like CapCut or InShot to sprinkle on some captions, stickers, and maybe a little pizzazz (aka, stuff that screams “I’m cooler than you”).

Step 4: Batch Schedule Like a Procrastinating Genius

If you’re manually posting everything, congrats—you just earned yourself the “Masochist of the Year” award. Instead, schedule your sh*t with tools like Buffer, Hootsuite, or Later. Post your clips on different platforms, stagger them like a drunk guy on a tightrope, and enjoy a week’s worth of content while you binge-watch Netflix and pretend to “work.”

Step 5: Recycle, Remix, Repeat (The Circle of Life, Baby)

Who says content has an expiration date? Repost your best clips with a new caption, or remix them for a different platform. Take that killer moment from last month’s stream, slap on a new song, maybe a TikTok trend, and bam—you’ve got fresh content faster than you can say “algorithm.” Hell, repost the same clip and see if anyone notices (spoiler: they won’t).

So there you have it. In just 1–2 hours of streaming, you can crank out content that’ll live rent-free in people’s feeds, without chaining yourself to your desk or needing a lifelong supply of energy drinks. Go forth and conquer the internet.

The Goods: Creators and Tool To Check Out

• Auto-Caption Your Videos: So, you know you’ve gotta edit your content but you’ve got a hot date with your Grandma later. Save time captioning your clips for FREE with Opus Clips new free caption tool. (Not an affiliate link, I WISH I were getting paid).

• A Good LinkedIn Leader (Follow Him): TClark is one of my favorite creators on the internet. He’s building a social media agency for B2B companies, but his lessons can be applied to any brand out there!

The Callout: Help Me Pay My Bills!

Want to help yours truly not go broke? Go subscribe to this week’s sponsor! Click the link below, enter your email, and then make sure to confirm your subscription. My bank account appreciates you.

The Last Word

If you’re still struggling to get your brand together after all this, just remember: It’s okay to suck at first. Just don’t stay that way. So go out there, screw up a little, and learn from it—because that’s how you get better. And if all else fails, there’s always tequila. Or something stronger, if you’ve really had it.